Kate from Paint & Twist approached me with a clear objective: to design a website that showcased her face painting and balloon twisting business while driving more bookings.

The challenge was to strike a delicate balance establishing credibility for larger event bookings while maintaining the fun, approachable nature of her team.

A well-designed digital experience builds trust. If it lacked professionalism, potential clients might hesitate to book. If too corporate, it wouldn’t reflect the brand’s friendly, creative essence. The goal was a digital presence that felt both reliable and playful.